Privacy Policy and Confidentiality

Privacy and Confidentiality Policy for eShops.pk and eShops Mobile Application:

Welcome to https://eshops.pk or the eShops Mobile Application along with its related sub-domains, platforms, services, and tools (collectively referred to as the "Platform"), operated by eShops.pk officials (Private) Limited We respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and (in certain circumstances) disclose your personal information. It also explains the steps we have taken to secure your data and your options regarding its collection, use, and disclosure. By accessing or using the Platform, you agree to the practices described in this Policy and fully indemnify eShops Officials (Private) Limited from any claims, losses, or damages that may arise as a result thereof.

Data protection is a matter of trust, and your privacy is important to us. We will only use your name and other personal information in the manner set out in this Privacy Policy. We collect information only when necessary and relevant to our dealings with you. Your information will be retained only for as long as required by law or as relevant for the purposes for which it was collected.

1. Data We Collect

When you use the Platform to place an order or access our services, we may collect the following information:

- Personal Information: Title, name, gender, email address, postal address, delivery address (if different), phone number or payment details.

- Order Information: Data related to your purchases, including product details, order history, and transaction records.

- Technical Information: device information, and cookies (explained in Section 3).

We use this information to:

- Process your orders and provide the services you request.

- Administer your account and verify financial transactions.

- Improve the layout, content, and functionality of the Platform.

- Conduct research on user demographics and preferences.

- Send you information about our products, services, and promotions (if you have consented to receive such communications).

- Comply with legal obligations and prevent fraud.

You must ensure that the information you provide is accurate, not misleading, and kept up to date. If any changes occur, please inform us promptly.

2. How We Use Your Data

We may use your personal information for the following purposes:

- Order Processing: To fulfill your orders and deliver products to you, we may share your name and address with third-party couriers or suppliers.

- Account Management: You can access and manage your personal information, order history, and account details by logging into your account on the Platform.

- Research: We may use anonymized data for market research and statistical analysis. Your participation in surveys or polls is voluntary, and your responses will not be shared with third parties unless you explicitly consent.

- Legal Compliance: We may disclose your information to provincial or federal authorities, courts, or legal forums if required by law.

3. Cookies and Tracking Technologies

The Platform uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize you and improve the functionality of the Platform. For example, cookies enable the "cart" feature and allow you to proceed through the checkout process without re-entering your details.

- Types of Cookies: We use session cookies (temporary) and persistent cookies (stored for longer periods) to remember your preferences and improve your experience.

- Third-Party Cookies: We may use services like Google Analytics to analyze Platform traffic and usage. Google Analytics uses cookies to collect data such as your IP address, which is transmitted to and stored on Google's servers. This data is used to generate reports and improve the Platform. Google does not associate your IP address with any other data it holds.

4. Data Sharing with Third Parties

We may share your information with:

- Service Providers: Third-party agents, subcontractors, or partners who assist us in delivering products, processing payments, or providing customer support.

- Group Companies: Other companies within eShops Officials (Private) Limited group.

- Legal Authorities: If required by law or to protect our rights, property, or safety.

- Business Transfers: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the new owner.

We do not sell or disclose your personal information to third parties for marketing purposes without your consent.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These measures include:

- Secure servers and firewalls.

- Encryption of sensitive data.

- Regular security audits.

- Verification of identity before disclosing personal information.

You are responsible for maintaining the confidentiality of your account credentials and ensuring that your computer or device is secure.

6. Your Rights

You have the following rights regarding your personal data:

- Access: You can request a copy of the personal data we hold about you.

- Correction: You can ask us to correct any inaccuracies in your data.

- Deletion: You can request the deletion of your data, subject to legal and contractual obligations.

To exercise these rights, please contact us at [email protected].

7. Third-Party Links

The Platform may contain links to third-party websites or advertisements. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal information.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and your continued use of the Platform constitutes acceptance of the updated policy.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Thank you for trusting eShops.pk and eShops Officials (Private) Limited with your personal information. We are committed to safeguarding your privacy and providing a secure shopping experience.